Brand Kit
The Brand Kit stores your account's logos, colors, fonts, button style, voice, and images in one place. Customize with AI and the email Templates use it to design styled emails and newsletters that look like your brand. See Styled Emails and Customize with AI.
Path: Settings → Brand Kit
Who can use it
| Role | Can do |
|---|---|
| Admin / Owner | Edit and save the brand kit, use Fill in with AI, and manage every image in the library |
| Manager | View the kit, add images to the library, and edit or remove images they added |
| View Only | View the kit and library only |
If you can't edit, the tab shows Only admins and owners can change the brand kit.
Fill it in with AI (fastest)
- Open Settings → Brand Kit.
- Optional: upload your Logo first. HiringCenter AI reads it to pick colors.
- In the description box, say how your brand looks and sounds in your own words. Include colors, a style you like, or a website to match. You can type or use the microphone. Example: "A warm, modern brokerage. Navy and gold, clean layouts with lots of white space, real photos of our agents, friendly but professional."
- Click Fill in with AI. The fields below are filled in for you. Nothing is saved yet.
- Review each field and the Preview, adjust anything, then click Save brand kit.
Fill it in by hand
| Field | What it's for |
|---|---|
| Logo | Your main logo, for light backgrounds. Use Upload, Replace, or remove |
| Logo on dark | Optional version for colored headers |
| Primary | Headers and buttons |
| Accent | Highlights and links |
| Background | The email canvas |
| Text | Body copy |
| Heading font / Body font | Email-safe fonts only (System sans, Helvetica / Arial, Verdana, Trebuchet, Tahoma, Georgia, Palatino, Garamond, Times New Roman, Courier). Email apps do not load web fonts, so these are the ones that display reliably |
| Buttons | Square, Rounded, or Pill |
| Tagline | A short line for headers or footers (up to 160 characters) |
| Voice | How your emails should sound (up to 600 characters) |
| Design notes | Layout, spacing, imagery, and anything to avoid. Customize with AI follows these over its own defaults (up to 1,200 characters) |
| Social links | LinkedIn, Facebook, Instagram, X, YouTube, TikTok |
Colors take a hex value (for example #2f629f) or the color picker. The Preview on the right updates as you type. Click Save brand kit when you're done.
Shared with your CCI assessment page
If your account uses the CCI assessment, the brand kit's main logo and primary color are shared with your CCI assessment page in both directions:
- Saving the brand kit updates the CCI page, and you'll see Brand kit saved. Your CCI assessment page now uses the same logo and color.
- Changing the logo or color on Settings → Assessment updates the brand kit too.
If someone changed the kit (for example from the Assessment tab) while you had it open, saving reloads the latest version so you don't overwrite their change. Make your edits again, then save.
Image library
Under the brand kit, the Image library holds photos and graphics that Customize with AI can place in emails, such as team photos, office shots, or event banners.
Add an image
- Click Upload image. Use JPEG, PNG, GIF, or WebP under 5 MB.
- HiringCenter AI suggests a short description. Edit it so it says what the image shows and where it fits, for example "Wide photo of our team at the spring kickoff, good for a newsletter hero."
- Save it to the library.
You can also save images from the email editor: every image you upload into an email offers Save to image library.
Edit or remove
- Use Edit description to change the text. Customize with AI uses the description to choose where an image belongs, and it becomes the image's alt text.
- Use Remove from library to stop Customize with AI from using an image. Emails that already show it are not changed.
Tips
- Customize with AI only places images that are already in the email, your brand kit logos, or library images. It will not pull random images from the web, so a well-described library gives you better emails.
- In the Style email toolbar, Brand kit opens this tab in a new browser tab. A dot on that button means nothing is set yet.
- Be specific in Design notes: "No stock photos, no more than one button per email" works better than "keep it clean."